doHow

I got a very interesting insight last week as I remembered my German stay for almost 8 years. The majority of the society there demonstrates a self-driven desire to perfect whatever they are doing. In Brazil, where I stayed for 5 years, on the other hand one finds a way out through the “Jeitinho Brasileiro”. In India we talk about the “Jugad”.

In the colloquial day to day English in India, whenever we want to delegate writing a letter, we first ask “Do you know how to write a letter?” and then at times “Can you please write a letter? In Brazil one asks “Vôce sabe como escrever uma carta?” and then ask “Pode escrever uma carta por favor? Whereas in Germany one asks directly „Können sie einen Brief schreiben?” – no one asks „Wissen Sie einen  Brief schreiben?“, which is gramatically inappropriate.

In German the usage of the verb “Know” is grammatically inappropriate when it involves “Doing”!!! Whereas in the colloquial day to day English in India and in Brazil usage of the verb “Know” when “Doing” is involved is quite natural. This is when I realised that in almost all the trainings that we attend in India mainly Knowhow is imparted, in some programs with some simulations and exercises for the “doHow” though. However there is hardly any program where only the “doHow” training is done on the job.

Supporting this grammatical phenomenon, the vocational training in Germany and many European countries is quite matured and the focus is just the “doHow” with Knowhow being an obvious part of the “doHow”. Unfortunately in India even the Diploma institutes and Industrial Training Institutes generate graduates who have good knowhow but lack “doHow” resulting in the competency gap that one keeps discussing and debating in all forums.

 
With this insight when I thought of the way skills were imparted in the good olden days all over the world, it was quite insightful that the main focus was on the “doHow”.

On the other hand, I realised that in today’s world of extreme competition, free access to knowhow through internet and the drive to get quick returns, using mobile technology posing challenging questions that one can answer during the normal working can result in a “doHow” revolution.

Now my challenge is to start the “doHow” revolution and achieve Sustainable Profitable Growth. I will surely share my experience with “doHow”. 

Delighted Stakeholders

Any business can only sustain if its stakeholders are satisfied and can flourish if its stakeholders are delighted. Stakeholders for any Business are Customers, Management (Shareholders), Employees, Business Partners and Society.

The key to delight is to meet the invisible but intrinsically desired needs over and above meeting the visible needs which are like hygiene factors if not met will lead to dissatisfaction. It is also very interesting to note that over time many invisible needs become visible needs. Excellence is all about sustainably meeting the visible needs as well as sustainable identifying and fulfilling the invisible needs of the stakeholders. The first step therefore is to regularly review the visible and invisible needs of all the stakeholders. I have listed some visible and invisible needs of the various stakeholders to get an idea of this concept of visible and invisible needs.

Customers consume the products and services that any business creates. Visible needs could be on time delivery, defect free products and services, etc. Invisible needs could be an added functionality like the intuitive operating systems of smart phones or forward integration of some sub-assemblies, etc.

Management (Shareholders) promote the business. Visible needs could be smooth running of operations, accurate and timely reporting, achievement of planned top and bottom line, etc. Invisible needs could be significant increases in top and bottom line, unexpected awards and recognitions, etc.

Employees are the most important asset of any business; the resource that runs the business. We can analogically compare all the cells in our body to employees. Visible needs could be status, remuneration, fairness, etc. Invisible needs could be the freedom of choice, unexpected praise, etc.

Business partners are all those external to business necessary to run the business. Visible needs could be demand forecasting, on time payments, etc. Invisible needs could be transparency and fairness in dealings, relationships, etc.

Society would be all those external to business which is impacted by the business. Visible needs could be compliance to legal regulations, acting with responsibility, etc. Invisible needs could be initiatives for inclusive growth, establishing of industry standards, etc.

 
As I have mentioned earlier it is necessary that the leadership team debates and identifies these visible and invisible needs and develops strategies to systematically meet them to delight the stakeholders.